Why Personal Branding Matters More Than Job Titles The Modern Resume: Why Personal Branding for Professionals Matters More Than Job Titles The workplace is always changing, and so are the expectations for those wanting to learn, lead, or find meaningful jobs. Ten years ago, a good resume with impressive job titles and a list of duties was key to landing jobs. Now, titles like "Manager," "Consultant," or "Specialist" don’t tell the whole story. Hiring managers, coworkers, and